Hết Amazon Go rồi lại đến Go Grocery, Amazon đang làm đảo lộn toàn ngành cửa hàng tạp hóa

Trong ngày thứ Ba (25/02), Amazon vừa tung ra siêu thị đầu tiên hoàn toàn không có nhân viên cách không xa với trụ sở ở Seattle của Amazon.

Hết Amazon Go rồi lại đến Go Grocery, Amazon đang làm đảo lộn toàn ngành cửa hàng tạp hóa

Cửa hàng Amazon Go Grocery rộng 10.400 feet vuông, lớn hơn rất nhiều so với cửa hàng tiện lợi Amazon Go thông thương – vốn chỉ rộng từ 1.000-2.000 feet vuông.

Cửa hàng mới dự trữ khoảng 5.000 mặt hàng và hoạt động dựa trên cùng một công nghệ được tung ra trong các cửa hàng Amazon Go nhỏ hơn. Người mua hàng bước vào, quét ứng dụng Amazon trên một cửa quay và mua sản phẩm mà không phải chờ đợi trong hàng thanh toán.

Camera và các cảm biến khác trong toàn bộ cửa hàng giám sát những vật phẩm bạn lấy và tự động tính phí khi bạn rời đi. Dấu ấn cửa hàng bán lẻ vật lý của Amazon đã mở rộng đáng kể trong những năm gần đây bao gồm các cửa hàng Amazon Go và cửa hàng Whole Food, bên cạnh các cửa hàng và nhà sách Amazon 4-star.

Amazon cũng lên kế hoạch ra mắt một khái niệm cửa hàng tạp hóa hoàn toàn mới, với cửa hàng đầu tiên mở gần Los Angeles vào cuối năm nay. Mặc dù Amazon đã tăng quy mô dịch vụ bán lẻ vật lý, nhưng cửa hàng này không tạo ra nhiều doanh thu cho công ty. Trong kết quả tài chính quý 4/2020, Amazon cho biết phân khúc cửa hàng vật lý, bao gồm Whole Food, có doanh thu 4,4 tỷ USD, giảm 1% so với cùng kỳ năm trước. Các cửa hàng tạp hóa Go mới thêm một lớp nữa vào chiến lược xây dựng phức tạp của Amazon. Dưới đây, CNBC cũng đưa ra tổng quan ngắn gọn về tất cả các sáng kiến bán lẻ vật lý khác mà Amazon đang thực hiện: Whole Foods

Amazon khiến nhà đầu tư chú ý khi thâu tóm Whole Food Market với giá 13,7 tỷ đô la trong năm 2017. Công ty hiện đang điều hành hơn 500 cửa hàng Whole Food trên khắp Bắc Mỹ và nước Anh. Kể từ khi tiếp quản chuỗi cửa hàng tạp hóa Whole Foods, Amazon đã kết hợp thương hiệu với các cửa hàng Whole Food và bắt đầu cung cấp giảm giá độc quyền cho hơn 150 triệu người đăng ký dịch vụ Prime. Công ty cũng đã cung cấp một loạt các sản phẩm Whole Food có sẵn để giao hàng thông qua AmazonFresh – một dịch vụ giao hàng tạp hóa. Amazon chia sẻ rằng họ không cố gắng thay thế Whole Food bằng các cửa hàng tạp hóa Amazon Go mới. Amazon Go

Amazon đã mở cửa hàng tiện lợi không nhân viên đầu tiên trong năm 2018. Kể từ đó, các cửa hàng Amazon Go đã mở rộng vượt xa cửa hàng đầu tiên tại trụ sở công ty ở Seattle. Công ty hiện điều hành 25 cửa hàng Go trên toàn quốc, với các địa điểm ở Chicago, New York, San Francisco và Seattle. Không giống như cửa hàng tạp hóa quy mô lớn Go Grocery, các cửa hàng Amazon Go bị hạn chế hơn nhiều về lượng sản phẩm. Người mua hàng có thể mua những thứ như bánh mì kẹp, salad và cà phê. Amazon có thể nhanh chóng mở rộng quy mô công nghệ bán hàng không cần nhân viên. CNBC trước đó ghi nhận Amazon đang đàm phán để triển khai công nghệ này đến các nhà bán lẻ khác, như các cửa hàng sân bay và rạp chiếu phim. Amazon đề cập đến tầm quan trọng ngày càng tăng của các cửa hàng Go. Trong thư gửi cho các cổ đông trong năm 2018, CEO Jeff Bezos cho biết các cửa hàng Go là một ví dụ điển hình cho nỗ lực làm vui lòng khách hàng của Amazon, gọi các hàng dài đứng đợi thanh toán là điều tồi tệ nhất đối với cửa hàng bán lẻ vật lý. Cửa hàng tạp hóa mới Không chỉ là các cửa hàng Whole Food và Go, Amazon còn có ý định vượt xa hơn. Tháng 11/2018, Amazon đã đăng tuyển một số cơ hội việc làm cho một cửa hàng tạp hóa mới mà dự kiến sẽ mở vào năm tới tại khu phố Los Angeles của Woodland Hills. Phải chăng đây là vị trí đầu tiên mà Amazon dự kiến cho ra mắt một chuỗi cửa hàng tạp hóa mới. Amazon nói với CNBC, chuỗi cửa hàng mới sẽ là một sản phẩm khác biệt so với Whole Food, nhưng từ chối cung cấp thêm thông tin chi tiết về loại sản phẩm mà các cửa hàng sẽ cung cấp hoặc địa điểm xây dựng cửa hàng trong tương lai. Amazon 4-star

Ngoài loại hình cửa hàng tạp hóa, Amazon cũng củng cố thêm sự hiện diện trong ngành bán lẻ vật lý bằng cách ra mắt 9 cửa hàng Amazon 4-star tại các thành phố trên cả nước. Các cửa hàng bán các sản phẩm từ trang web Amazon được xếp hạng 4 sao trở lên, bao gồm tất cả mọi thứ từ các loại vật dụng nhà bếp đến các thiết bị hỗ trợ Alexa. Amazon luân chuyển hàng tồn kho mỗi tuần và trưng bày thẻ giá kỹ thuật số bên cạnh mỗi mặt hàng – trong đó cho biết mặt hàng được đánh giá mấy sao và xếp hạng trung bình là bao nhiêu. CNBC đã đi thăm một cửa hàng Amazon 4-star ở khu SoHo ở thành phố New York. Cửa hàng này có một loạt các sản phẩm như nhu yếu phẩm du lịch, trò chơi thẻ bài và các mặt hàng đang nằm trong “trending” tại New York. Amazon Books

Amazon khởi đầu là nhà bán sách trực tuyến trong năm 1994, nhưng sau đó công ty lại cho ra mắt một loạt các cửa hiệu bán sách vật lý mang tên Amazon Books. Có 21 cửa hàng Amazon Books trên khắp nước Mỹ, tại đây có hàng ngàn đầu sách và các thiết bị được tuyển chọn của Amazon, như máy tính bảng Echos, Kindles và Fire. Tương tự như các cửa hàng Amazon 4-star, xếp hạng và đánh giá được hiển thị cùng với mỗi mục. Các thành viên của dịch vụ Prime cũng được giảm giá như các khách hàng thường xuyên.

Cửa hàng pop up Amazon có 5 cửa hàng pop up trên khắp nước Mỹ, ở các bang California, Colorado, Illinois, Nevada và Texas. Các cửa hàng chủ yếu đặt bên ngoài các trung tâm mua sắm. Cửa hàng pop up là loại cửa hàng chỉ xuất hiện trong thời gian ngắn ở những địa điểm đặc biệt. Amazon cho biết các cửa hàng pop up cho phép khách hàng dùng thử trước khi họ mua một mặt hàng. Các mặt hàng thường được chọn dựa trên một chủ đề hoặc đang là xu hướng trên trang web Amazon. Treasure Truck

Ngoài ra, Amazon còn có cửa hàng di động Treasure Trucks. Các ki-ốt mua sắm di động được đặt tại 30 thành phố trên cả nước và bán một mặt hàng được Amazon chọn với mức chiết khấu. Amazon sẽ nhắn tin cho người dùng khi Treasure Truck có sẵn một vật phẩm trong khu vực của họ. Người mua hàng sau đó mua sản phẩm trong ứng dụng Amazon và có thể lấy hàng trong cùng ngày tại một chiếc xe tải Treasure Truck.

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